The toy manufacturer Estrela (;) —— brings together classics that were part of the lives of several generations.
In a statement, the company stated that the measure takes place due to the need to “restructure the group’s liabilities”, in a scenario of economic pressures and challenges in the toy sector.
According to the manufacturer, factors such as the increase in the cost of capital, credit restrictions and changes in consumer behavior influenced the decision.
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The company also highlighted the advancement of competition from digital alternatives aimed at children’s entertainment.
Despite the request for judicial recovery, Estrela informed that it will maintain its industrial, commercial and administrative activities, in addition to serving customers, partners and suppliers during the process.
In recent months, companies from different segments have resorted to judicial recovery in Brazil.
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Analysts point out that the high interest rate environment, with the Selic rate at a high level for a prolonged period, exposed financial and management problems in companies from different sectors.
Toys that made history
Over the decades, Estrela has established itself as one of the most traditional brands in the country by launching products that span generations.
Among them, the historical highlight is Banco Imobiliário, a property buying and selling game inspired by the financial market and considered one of the company’s biggest commercial successes.
Another classic is the Game of Life, in which participants simulate stages of their personal and professional journey, from college to retirement. Genius became a rage in the 1980s when it challenged children and adults with sequences of lights and sounds that required memory and speed.
The brand was also known for investigation and skill games. Detective, for example, asked players to discover the author, weapon and location of a fictional crime, while Face to Face became popular due to the question and answer system to identify characters.
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In the line of electronic and movement toys, the Autorama marked an era with racing tracks and electric cars, while the Ferrorama became a symbol of sophistication among children’s toys by reproducing miniature railway circuits. Pogoball, a rage among children in the 1980s and 1990s, combined balance and physical activity in a structure that allowed continuous jumps.
The dolls also helped to consolidate the brand’s identity. Susi, considered one of the most emblematic dolls in Brazil, has crossed generations following fashion and behavior trends. Lines such as Meu Bebê, Chuquinhas and Fofolete gained space by focusing on miniatures and toys aimed at children’s care and imagination.
Tradition of over 80 years
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Founded in 1937, Estrela became one of the most emblematic companies in the Brazilian toy industry. Over more than eight decades, the manufacturer launched products that became part of the emotional memory of millions of Brazilians and helped shape different generations.
During its history, the company invested in innovation and followed cultural and technological transformations in the country. In addition to developing its own toys, the company also licensed characters and products that were successful internationally. Its constant presence in Brazilian homes has transformed the brand into a reference in the children’s sector, keeping a nostalgic relationship alive among parents, children and grandparents.
