XP held this Tuesday (26), in São Paulo, a meeting with digital influencers from different segments — such as lifestyle, fashion, sport, business and finance — as part of a new initiative to strengthen its content strategy and relationship with the public.
The event, held at Studio W, marks an additional step for the company in approaching creators who discuss themes beyond the financial market.
In total, around 50 content creators and commercial partners participate in the meeting, in a cocktail focused on networking and building long-term relationships.
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According to XP, the invited influencers have more than 19 million followers on social media, which expands the potential reach of the brand’s future actions.
The proposal is to deepen the connection with audiences linked to business, culture, sport and entertainment, in line with content initiatives and experiences that the company was already developing.
The program features the presence of executives such as Lisandro Lopez, CMO of XP Inc., and Gerson Fini, head of Content for the brand.
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Among the guests are names such as Rodrigo Mussi (entertainment and lifestyle), Mina Winkel (well-being and behavior), Alexandre Winkler (financial education), Bruno Paolinelli (market and economy in accessible language) and Fernanda Concon (lifestyle and entertainment).
The initiative is part of XP’s strategy to expand its presence in proprietary content and experiences, connecting influencers to existing events, activations and projects in different verticals of the company.
“XP has already built relevant content and experience platforms. creators emerges as an evolution of this agenda, expanding the connection with different audiences and strengthening the brand’s presence on topics that go beyond the financial market”, says Lisandro Lopez.
The idea is that this first meeting serves as the basis for an ongoing agenda of collaboration with creators in different campaigns and formats.
“The meeting marks an unprecedented movement in the history of XP by structuring, in a more integrated way, the relationship with creators within the brand’s content strategy and experiences. Our goal is to build consistent, long-term connections, expanding XP’s relevance in different territories and audiences”, says Gerson Fini.
