O InfoMoney – – is the main national reference among vehicles in the segment for the most famous artificial intelligence platform, according to the survey Who influences ChatGPT in Brazil?from Ranqia.
The study analyzed 93,256 domains and 3.1 million citations mapped into AI-generated responses to business searches in Portuguese. The survey is considered the first editorial x-ray of the layer that decides what the technology will say.
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“Generative AI doesn’t search; it selects,” explains the work. “With each response, ChatGPT chooses a small set of sources to support what it is going to say”, explains Ranqia, Latin America’s leading specialist in Agentic Commerce and Generative Engine Optimization (optimization for generative engines, GEO).
The map measured influence in six categories: Company/Institutional, Semantic Domain, Social Media, Government, User Generated Content and, finally, News Channels – a category in which the InfoMoney appears at the top among Brazilian vehicles focused on business, finance and investments.
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Among the 97 news outlets identified by the survey, the InfoMoney appears in second place among the sources used by ChatGPT to answer queries about business, economics and investments. With a share of 8.88% within the News category, the portal leads among all Brazilian vehicles analyzed.
The presence of InfoMoney at the top of the ranking reinforces the role of the ecosystem as one of the country’s main editorial references on economic, financial and business topics, both for readers and for the artificial intelligence systems that mediate access to information.
According to the study, ChatGPT retrieval – the process by which the platform identifies, selects and uses sources to construct a response – favors sources with consistent signals of authority, semantic coverage and cross-citation density.
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“This means that the competition for presence in AI is less related to algorithms and more to legitimacy – exactly the opposite of what digital marketing has learned in the past decade”, considers the work.
