A TV Cultura a statement on Thursday (June 4, 2026), on his profile on X, in which he says he works “against fake news created with artificial intelligence and misuse of its content”.
Images made using AI show “guests” from the program “Roda Viva” attacking each other. Such content has been shared on social networks. When clicking on the link, the Internet user is directed to malicious links called , a type of digital scam that steals confidential information.
“The institution does not approve the use and alteration of its intellectual properties, through Artificial Intelligence, for the deliberate creation of misleading content and the inappropriate exposure of its journalists, presenters and collaborators”declared the TV Cultura.
On X, some users said they noticed the sharing of false content related to “Roda Viva”.
Read the full note:
“Fundação Padre Anchieta has rigorously monitored cases of manipulation and misuse of its content and brands on digital platforms to spread false information. The institution does not approve the use and alteration of its intellectual properties, through Artificial Intelligence, for the deliberate creation of misleading content and the inappropriate exposure of its journalists, presenters and collaborators.
“As it becomes aware of these cases, the Foundation adopts the appropriate measures, notifying the companies responsible for social media platforms and all content related to the digital environment. Such notifications are immediately issued when the irregular use of TV Cultura brands or the unauthorized association of the broadcaster’s material with untrue publications is identified.
“If the requested measures are not adopted, the Foundation will use the legally relevant, more serious measures to protect its institutional image, its productions and the broadcaster’s properties.”
