“Everything in its own time”. This was the phrase I chose to print on the mug of a podcast that I will participate in in the coming months, as a way of summarizing my journey in business.
When we decide to undertake, we are almost always led to believe that our biggest adversaries come from abroad.
We imagine that the big problem will be that cunning competitor copying our steps, the customer who woke up in a bad mood and disrespected the team, or even a former employee causing procedural headaches.
But the daily routine is much more complex. And the position of greatest enemy is occupied by an invisible obstacle: time.
Having the patience to understand that the maturation of processes happens at the right time, but simultaneously nurturing the sagacity to make the gears turn, is a mental exercise designed for few.
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It’s an ambiguous game: you need to sustain your own sense of urgency, while at the same time taking a deep breath and accepting that solid foundations don’t rise overnight.
The Generation of Now
It turns out that we are immersed in the era of chronic immediacy. The world has been redesigned to be fast, instantaneous and, tragically, ephemeral. Without realizing it, we have indoctrinated an entire generation to abhor waiting.
We have created a veiled consensus that if prosperity does not come in less than two years, we are a true failure.
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But, sorry for the rant: thriving goes far beyond making a quick profit. Creating ballast requires dedication. Building a loyal consumer base requires constancy. And structuring a sustainable model requires testing and more testing. In other words, everything that is perennial takes time.
And another: there is a truth that algorithms tend to hide. Almost always, that entrepreneur who got an idea off the ground in less than a year is the same person who spent the last decade stumbling and trying to make dozens of other projects work.
A legacy forged in patience
It is exactly from this perspective of strategic maturity that we can analyze the trajectory of Vólus, a company specialized in the benefits card market, fleet management and corporate expenses.
For more than two decades, they have been carving out their own concept of solidity.
The story began in 2000, in the city of Rio Verde in Goiás. The founder, Glorivan Parreira — who has the experience of having created Transportadora Brasil Central 43 years ago — noticed a classic inefficiency in the region’s firms.
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Salary advances were made using paper tickets, generating losses and making control difficult.
The initial solution was to introduce the magnetic card to manage this transfer, giving rise to Brasilcard, which later, in 2019, would undergo a brand modernization to become Vólus.
Over the years, the operation expanded its borders, consolidating its presence in the North, Central-West, Northeast and Southeast of the country.
Instead of seeking ephemeral profit, they built an ecosystem, maturing a portfolio that currently has more than 30 solutions.
The numbers illustrate this consistency well: the company transacted R$2 billion in 2025, an increase of 22% compared to the previous year, when it had transacted R$1.7 billion.
Today, the portfolio serves more than 20 thousand companies, impacting around 2.5 million employees. Clients include private giants such as O Boticário, Natura and Atacadão, as well as public companies such as EMAP.
All of this is supported by a network of 50 thousand establishments accredited by Brazil. Capillarity is also guaranteed through partnerships with acquirers and brands such as Elo, Good Card, Cielo, Rede, Sicredi, Caixa Escolhas and PagBank.
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The sagacity of alliances
This advance is also the result of intelligent diversification (). In corporate benefits solutions, the average ticket recorded in 2025 was around R$400.
In the fleet management division, which offers solutions for vehicles and even aircraft, the value reached R$2,100.
The company’s vice president, Antonio de Faria, attributes the continued growth to a close service model, where a specialist understands the company’s reality to deliver personalized solutions.
However, patience needs to go hand in hand with the acumen to innovate. With this mindset, in 2020, the corporation entered into a vital partnership with Evertec Brasil.
The alliance accelerated the business substantially. In the last five years, Travel and Corporate Expenses cards generated a turnover of R$500 million, registering a jump of around 250% in the volume of operations.
Evertec’s technological support ensured agility in issuing virtual cards – which accelerated by more than 200% -, in addition to integrations with digital wallets such as Google Pay and the implementation of 3DS security protocols.
Progress was continuous on this corporate front: expansion was 130% in 2023, 70% in 2024 and a further 45% in 2025, reaching a total growth of 263% in the volume of operations. Following new habits, the company notes that more than 70% of current transactions already occur via contact.
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The watch’s next steps
The future continues to be planned with ambition. For 2026, the projection is to grow by around 50%, with the goal of transacting R$3 billion within the platform.
The director of products and new businesses, Gabriel Parreira, highlights the focus on consolidating the brand as a complete financial platform, expanding its presence in major economic centers.
Two major milestones are on the horizon. In this first half of the year, they are awaiting authorization from the Central Bank to operate as a Payment Institution. For the second half of the year, the target is the Paraguayan market, marking the company’s first international move.
To make this possible, the brand must start working with the Mastercard brand.
Technological modernization also remains strong, with plans for new connections to Apple Pay, Samsung Wallet, launch of co-branded cards and adoption of technology Click to Pay.
The Moral of Time
What lesson remains? The more than R$12 billion transferred over 25 years of Vólus’ operations did not fall from the sky. They didn’t come from a viral video, nor from a magic formula.
They are the logical consequence of more than two decades of exchanging paper for plastic (and now for approximation), adjusting routes, establishing partnerships and solving real problems for corporations.
Success that doesn’t evaporate requires us to make peace with the calendar. Immediacy can even generate a quick gain, but it is persistence linked to constant execution that builds something lasting.
Next time anxiety screams demanding results for yesterday, work urgently, yes. But plant with the serenity of someone who knows that the strongest roots take time to grow.
Everything in its own time.
