Brides on TikTok say spending $15 on a sunny day spell was the best expense they made for their wedding.
With wedding costs on the rise, a growing number of couples are turning to an unconventional form of insurance: pay online “witches” to cast spells that guarantee good weather on the big day.
The trend, which has gained significant traction on TikTok, sees brides hiring wizards through online marketplace Etsy hoping to secure sunshineavoid rain or at least ensure that bad weather arrives at a convenient time, reports .
Videos shared on social media fueled the phenomenon. One couple credited a weather spell with creating ideal conditions for their outdoor ceremony, encouraging their followers to “hire the witch” and even recommending a premium mood pack from “Crystal Conjure Magic” store no Etsy.
Wedding photographers also shared stories from ceremonies that seemed destined for bad weatherbut who unexpectedly enjoyed clear skies. In several posts that went viral, photographers reported only later discovering that brides had purchased weather control spells online.
Even when it rains, some believe the spells still work. A bride’s story began when guests went inside for dinner. When it was time for the outdoor dance, the rain had already mysteriously stopped.
@emlay.rose Etsy Witch really outdid herself, the rain was so much fun. I think the rain that was supposed to happen all day came at once. shout out to @MaiCo Events for being so calm and helpful we didn’t even know the extent of the storm #etsywitch #weddingday #destinationwedding ♬ son original – LePtitMilo
The tendency may be less about belief in magic and more about the desire for security. According to wedding planning platform The Knot, the average wedding in the U.S. costs more than 34 thousand dollarswhile celebrations in big cities can easily exceed six figures. Given these costs, spending $15 to $25 on a spell to control the weather may seem insignificant.
The business has become profitable for some sellers. Hank Mason, co-founder of the Crystal Conjure Magic Etsy store, told the press that the store now performs around 100 rituals weather-related services per week, generating thousands of dollars in revenue.
The popularity of these services persists despite the fact that Etsy has Officially prohibited the sale of supernatural services since 2015. Many sellers, however, allegedly avoid violating the policy by offering digital guides, ritual instructions, or personalized materials, rather than explicitly selling spellcasting itself.
