“A mix with a bad kiko is a bad mix,” says the claim of Grefusa’s new advertising campaign, displayed on a huge canvas that occupies the façade of a building in the heart of Madrid and . The slogan of the Spanish company snacks and nuts would not attract too much attention if it were not for the fact that the person posing next to the text holding a kiko (or roasted corn) is Irene Rosales (Gines, 35 years old), (Seville, 42 years old). “Choose Grefusa mix, choose the best kiko,” concludes the advertisement, which has achieved exactly what it set out to do: go viral and, in the process, annoy the person in question.
