Jelly in a modern version
Summer is the perfect time for light, impressive desserts and spontaneous meetings with loved ones. This year’s WINIARY brand communication was built around such moments. The “Delight in many ways” campaign shows jellies in a modern, Instagram version – full of colors, shapes, non-obvious combinations and creative serving forms. Perfect for a garden party, an evening with friends or outdoor holiday relaxation.
Refreshing Jellies – the taste of summer enclosed in jelly
New in the portfolio are limited Refreshing Jellies jellies in two flavors: Pink Grapefruit and Ice Tea Mango & Jasmine. Inspired by refreshing drinks and summer flavors, the products were created for seasonal desserts and creative experiments in the kitchen.
The hero of the new products is Iced Jelly Tea – a drink with the addition of frozen jelly, which combines the form of ice tea with a slight dessert twist. The brand’s website includes new inspirations and recipes showing how to prepare impressive summer compositions – from jelly served in pieces of pink grapefruit to two-color cubes inspired by the sunset.
Jelly Garden Party and summer fun
The culminating moment was the Summer Jelly Party event – a summer house party with famous influencers, maintained in a holiday atmosphere and presenting jelly as an element of creative fun, colorful desserts and non-obvious drinks perfect for summer. The following artists are involved in the activities: Kacper JASPER Porębski (@jasperrr55), Weronika Jaguś (@weronika.jagus), Patryk Szczepanik (@szczepanikov) and Nicole Węcławiak (@nicole_wec).
