The channel became the target of investigation on suspicion of irregular advertising by bookmakers during World Cup broadcasts
A CazéTV decided to change the way it will promote its partners during the broadcasts of . According to the company, it will be adopted “a more specific and conservative standard for betting brand activations” to preserve “the spontaneity that marks the channel in all other segments”.
“We will continue to defend a model that allows major sporting events to be delivered free of charge to the Brazilian public, with responsibility, transparency and a permanent willingness to listen, learn and evolve”says the note released on Thursday (June 25, 2026).
The National Consumer Secretariat of the Ministry of Justice on Wednesday (June 24, 2026) investigation against CazéTV on suspicion of irregular advertising by bookmakers during the World Cup broadcasts. The secretariat is investigating whether the channel encouraged betting on specific events with a low probability of victory.
Although bets sponsors several events and has agreements with other media companies, one of the specific criticisms of CazéTV is due to the way some advertisements are presented.
During broadcasts, it is common to see an announcement saying that the odds of an event in the game, such as a goal from striker Vini Jr. in the 2nd half, have increased. For critics, it is an incentive to bet. When saying that he decided to adopt a “more specific and conservative standard for betting brand activations”a CazéTV suggests that there may be a change in this direction.
The technical staff of the Ministry of Justice identified signs of violation of the Consumer Protection Code and the rules that regulate the operation of betting houses. The document states that publishing real-time odds during matches may violate specific rules for the operation of bookmakers.
Read the full note from CazéTV:
“CazéTV was born to do things differently.
“It was like that when we changed the way we broadcast sports. And we also want to do things differently when it comes to responsibility.
“Whenever we understand that we can evolve, we will evolve. Whenever there is room to improve what we do, we will improve. Because this is CazéTV’s commitment to those who follow us: transparency, responsibility and permanent dialogue.
“CazéTV has always sought to build a close, spontaneous and transparent way of relating to the public and the brands that make its free broadcasts possible. This CazéTV way, more informal and integrated into the channel’s language, is an important part of our identity and the relationship we build with our audience.
“The sports betting market in Brazil is recent and constantly maturing. As part of this process, we decided to adopt, from now on, a more specific and conservative standard for betting brand activations.
“In practice, activations in this segment will follow a more traditional advertising format, preserving the spontaneity that marks the channel in all other segments.
“We emphasize that advertising on CazéTV complies with Brazilian legislation, CONAR guidelines and good industry practices. We also work exclusively with operators regulated by the Ministry of Finance, in accordance with Law 14,790 of 2023.
“We will continue to defend a model that allows major sporting events to be delivered free of charge to the Brazilian public, with responsibility, transparency and a permanent willingness to listen, learn and evolve.”
AMARAL TABATA
The federal deputy (PSB-SP) a video on Thursday (June 25, 2026) in which he criticizes the excessive advertising of bookmakers in the 2026 World Cup broadcasts.
The congresswoman cited Globo, SBT e Recordbut directed the appeal to Casimiro Miguel, founder of CazéTVwhose image appears for 27 seconds in the 2 minute and 11 second video.
Watch (2min11s):
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