Claire left college at 18. Her startup is changing the menstrual products industry

Imagine walking into a professional event, feeling the sudden and unmistakable start of your period, and realizing that you’re not ready. It was this experience that led Claire Coder to drop out of college at age 18 to launch Aunt Flow.

Currently, the company has provided more than 34 million products to thousands of institutions, from Google headquarters to the NBA’s Phoenix Suns stadium, and is part of the portfolio of venture capital firm Chloe Capital.

According to , this company is not just about pads and tampons. It’s a lesson in how to turn a neglected problem into a dominant business in the world. B2B infrastructure sector.

In her first years as an entrepreneur, Coder was the company’s only employee. I personally delivered the products and prepared the orders.

“I never saw this as a small mission. 86% of women They have already had their period unexpectedly in public, without having products on hand. We weren’t just filling a gap, we were helping to set a new standard for restrooms in all locations,” explained Coder.

While competitors focused on consumer-driven subscription models, Coder transformed it into a provider of physical infrastructure for bathrooms. The company has developed its own dispensers that make menstrual products available free of charge.

This business model allows Aunt Flow to move from being a one-off supplier to becoming a long-term partner in facilities management. When a business, school or stadium installs an Aunt Flow dispenser, you are not just purchasing a product, you are investing in a permanent solution that promotes productivity, attendance and convenience.

According to the entrepreneur, the key to her success was persistence and presence. A large part of an entrepreneur’s job is to be present consistently over time.

Aunt Flow invests heavily in relationships and contacts in the sector, whether through monitoring that can last months (or years), or by being present at fairs and conferences dedicated to facilities management, where decision makers are effectively looking for solutions.

One of Aunt Flow’s secret weapons is the impact generated when people find its dispensers in public spaces. Collaborators, visitors and fans photograph them and share them on social media.

Coder’s main objective is to omnipresence. There are about 10 million women’s restrooms in the US and Aunt Flow is present in only 70 thousand of themwhich demonstrates the company’s enormous growth potential.

Aunt Flow represents the new frontier of menstrual care in public places. Its goal is to transform menstrual products into an essential service, available whenever someone needs them.