Actress claims that she acted within the law by identifying a post with the hashtag “#publi”; union paid R$300 thousand
Actress Luana Piovani said on Thursday (June 25, 2026) that she was against the PEC (Proposed Amendment to the Constitution) aimed at and stated that she is against “privatize the Central BankThe post on Instagram comes after information went viral that she had advertised for R$300,000.
O (National Union of Central Bank Employees), which represents the institution’s employees, the publicity to be given “visibility” to the question.
On the subject, Piovani said: “There’s something else, maybe you don’t know, so I’ll tell you. I only sell what I consume and I only say what I agree with. I don’t think it’s smart to privatize our Central Bank.”
Watch the video (2min10s):
Piovaniauthorized by the management of the regional council of Sinal in the Federal District. In the video, posted on her Instagram account, she criticized the proposal, which is being processed in the Senate, and defended the interests of the category.
Piovani said he acted within the law because the publication was identified with the hashtag “#publi”.
“When you look at a publication and there’s a ‘hashtag’ at the end, that little tic-tac-toe ‘symbol’, you know? Written ‘publi’ is the abbreviation for advertising, for publicity, okay? It’s the law, which I think is super important. It’s super important that all advertising is obvious, that it’s being advertising, this is super important for the consumer to know. That’s it, so you don’t get so ‘jealous’, okay?”said the actress.
To the Poder360Sinal’s advisor stated that it was “an agenda that needs to have interlocutors capable of making its understanding, which is quite complex, something accessible to the entire population”.
According to the union, the actress was hired legally. The organization said that “has the legitimacy to promote studies, conclude contracts, develop institutional actions and adopt the necessary measures to defend the interests of the category, subject to the deliberations of the competent bodies and always in a transparent manner”.
BC AUTONOMY PEC
The text is reported by the senator (PSDB-AM). It passed the Senate’s CCJ (Constitution and Justice Committee) and awaits a vote in plenary.
In practice, the proposal:
- removes the BC from direct dependence on the General Budget of the Union and allows it to use its own revenues to cover administrative and operational expenses;
- allows the BC to have more control over the careers, salaries and pensions of its employees;
- place Pix in the Constitution, guaranteeing free access to individuals and prohibiting its privatization or transfer to another body.
Sinal is against the PEC because it understands that transforming the BC into a public company can reduce society’s control over the body and increase the influence of private banks and foreign companies, harming supervision. It also warns that the end of server stability could affect the independence of employees to oversee the financial system.
Read the full note from Sinal:
“PEC 65 and the Union’s actions
“We clarify that SINAL-DF’s position in relation to PEC 65/2023 is based on the mandate granted by the majority of the civil servants it represents.
“As a Regional Section with its own legal personality, CNPJ and administrative, financial and patrimonial autonomy, SINAL-DF has the legitimacy to promote studies, conclude contracts, develop institutional actions and adopt the necessary measures to defend the interests of the category, observing the deliberations of the competent bodies and always in a transparent manner.
“SINAL-DF finally reaffirms its commitment to giving visibility to an issue that needs to have interlocutors capable of making its understanding, which is quite complex, something accessible to the entire population, since its consequences will impact the entire society and could be disastrous for the country.”
