In Portugal there is a bottled water that positions itself in the segment premium and whose market value can be around three euros per liter. Its reputation is associated with therapeutic properties discovered in the nineteenth century and a thermal tradition that continues to mark the territory where it is born.
According to the NIT portal, it is the water of Vidago, whose history began in 1886 when a peasant will have found a source and determined to drink from this spring. A local doctor analyzed the water and confirmed its special composition, paving the way for the creation of the first spa. The discovery quickly attracted royal figures and other personalities, turning the small transmontana village into a sought after destination.
From the emergence of the spa to the birth of a luxury hotel
According to the same source, the Vidago Society raised the large hotel to receive visitors looking for the benefits of the spring. Shortly thereafter, the ambition to build a resort capable of rivaling the best thermal spaces in Europe.
Vidago Palace opened doors on October 6, 1910 as a symbol of sophistication. A century later, in 2010, the building reopened after a deep remodeling signed by architect Álvaro Siza Vieira, who returned to space to its original configuration.
A water with its own identity
Adds the publication that Vidago’s water is hypersaline, gasocarbonic and baking sodium, being captured directly from deep basins on granitic land. The brand describes it as balanced and delicate, keeping natural characteristics from capturing to traffic jam.
It refers to the same source that the industrial process follows quality and safety standards that ensure the preservation of the mineral composition and the natural gas that distinguishes it. It is this uniqueness that gives you the status of product premium in the mineral waters market.
Positioning and tradition
Explains what Vidago is currently the only Portuguese water with gas in the segment premium. The brand seeks to consolidate this position with a differentiation strategy and a renewed image, associated with authenticity values and connection to the territory. On the EL Corte Inglés Supermarket website you can see that a 75 cl Vidago water bottle costs 1.98 euros, which means the price per liter is 2.64 euros.
According to the same source, the recovery of the Vidago Thermal Park and the investments in modernization reinforce the historical connection between the village, the spa and the water. The goal is to keep a tradition that began with a casual discovery and became a reference of prestige.
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