Billa changes discount strategy for almost expired food


Vienna/Wiener Neudorf/Cologne – The retailer Billa has changed its discount pickerl campaign. Instead of the previous 25 or 50 percent discount on foods that are about to expire, there are now uniform 30 percent discounts. This was confirmed by the subsidiary of the German Rewe group today and the Upper Austrian news. “From now on, only -30 percent ‘food is valuable’ stickers will be used across Austria,” said the company on Thursday afternoon.



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