Lamborghini
The Lanzador concept was scrapped. Lamborghini without engine noise isn’t it Lamborghini?
O Launcher, concept Lamborghini electric car, goes in the drawer. The CEO of the Italian luxury sports car brand, Stephan Winkelmann, admits that electric cars can be an “expensive pastime” for the company, and points to the lack of engine sound as the reason the company canceled the project.
Lamborghini canceled its electric vehicle project at the end of last year. The company’s CEO, Stephan Winkelmannstated that the electric motor silence it did not provide the “emotional connection” that the brand’s customers expected. Alternatively, Lamborghini will invest in plug-in hybrid vehicles.
In an interview with , Winkelmann revealed that the Italian manufacturer of supercars abandoned plans for its first all-electric model, the Pitcherafter consumer interest in high-end electric vehicles dropped to “close to zero”.
“Electric vehicles, in their current form, have difficulty providing this specific emotional connection“, he told the newspaper, adding that the I’m into motorbikes is often a sales pitch for luxury sports cars.
“The decision was taken after more than a year of internal discussion continuous, with involvement of customers, dealers, market analysis and global data”, explains Winkelmann
Lamborghini presented the Lanzador for the first time in 2023, and had planned to bring a two-door, high-line coupe to dealerships in 2029 — which, according to the CEO, will now hit the market as plug-in hybrid.
The move represents a significant turning point for the Italian brand supercars owned by the Volkswagen group. In 2021, Lamborghini outlined an electrification roadmap that called for the introduction of an all-electric vehicle in the “second half of the decade.”
The company had also declared the intention to reduce by half its carbon emissions in relation to 2024. In the interview with The Sunday Times, Winkelmann said that, by 2030, the entire range of the brand will have a combustion engine and a rechargeable battery in an electrical outlet.
But the CEO leaves a guarantee: the company will continue to manufacture internal combustion engines “for as long as possible“.
“Lamborghini is fully prepared for the transition to full electric,” said the company, in a statement sent to . “However, the Market maturity in this segment is not yet aligned with this transition.”
