It should be more than just an object: a key to freedom, independence and self-realization. Visualized through idyllic country roads, high-gloss interiors and seemingly weightless driving. Most people know car commercials like this from television. The current reality: increased fuel prices and ever higher costs – at least for those who continue to depend on diesel and gasoline and for whom the car is their daily means of transport. On top of that: more traffic, traffic jams, emissions and urban sprawl.
