Awards seasons always come with a parallel discussion about fashion: who is wearing what, who are the designers of the season, what trends will emerge from the red carpetetc. Not to mention the round of “fashion police” that happens even minutes before – who got it right, who got it wrong, who outshined who, etc.
But to talk about cinema and the Oscars, I want to bring a deeper discussion than those with an expiration date (what is currently the topic in March this year will no longer be the case next year).
Fernanda Torres won best actress at the Golden Globes│Robyn Beck/AFP
The Brazilian presence at the Dolby Theater for the second consecutive year to compete for some of the most desired statuettes also places us on a stage of visibility in which what one chooses to wear is decisive. Want proof? During the international circuit of “I’m Still Here”, Fernanda Torres was, in addition to being the protagonist, the image responsible for the film’s “business”. She has been in events, interviews, magazine covers and editorials.
Fernanda Torres launched her own trendsof course (hello, natural nails!) while preserving your identity. But, beyond that, each look was meticulously calculated. Antônio Frajado, his stylist for the film’s campaign, put together sober pieces (to dialogue with the character played by the actress) and signed by major international designers. After all, big brands are always the preferred choices in Hollywood and our representative couldn’t be left out.
The actor wore Maison Margiela at the Golden Globes │ Etienne Laurent / AFP
It’s no different with Wagner Moura this year. It is clear that the pressure on the image of a male figure is infinitely less than that on a woman, but the strategy must be similar: a balance between personal taste, promotion of the narrative and adaptation to the context.
For the Critics Choice Awards, the choice was a sober ensemble│Reuters
The person responsible, this time, is Ilaria Urbinati. She’s already made some great choices – like the Zegna ensemble at the Critics Choice Awards and Maison Margiela’s iconic white suit at the Golden Globes. Now, he reaches one of the final and most important and challenging moments together with Wagner. She needs to dress a discreet actor in the standard acts of the academy while at the same time highlighting the representative of a dream shared across the country: to see him win an Oscar.
