A General Mills announced this Tuesday (17) that it has reached an agreement to sell its business in Brazil to 3heartsincluding local brands Or e Kitano and supply facilities in Pouso Alegre (MG) and Campo Novo do Parecis (MT).
Separately, 3corações stated that the transaction was valued at R$800 million and allows “portfolio diversification and complementarity” to grow in the food segment.
“The integration of new products allows the company to serve all Brazilian consumption occasions, from breakfast to dinner, strengthening its position as one of the main players in the sector. The agreement provides for the maintenance of the brands, aiming for accelerated business growth”, said 3corações.
The company is among the largest coffee industries in Brazil.
The Yoki brand is the leader in categories such as farofa, microwave popcorn, straw potatoes and flour products), while Kitano operates in natural seasonings.
As for General Mills, the divestment reinforces its priority of “reshaping its portfolio to generate long-term profitable growth”, he noted in a note, adding that the transaction “increases the company’s operating profit margin and strengthens the International segment’s focus on priority global platforms”.
Operations in Brazil had contributed approximately US$350 million for net sales of General Mills in fiscal year 2025.
The companies also said they expect the transaction to be completed by the end of 2026, after obtaining approvals from regulators and other conditions precedent.
