The new official uniform of the Brazilian team for the 2026 World Cup, launched by Nike last Saturday (21), is the target of criticism from internet users. The design features the phrase “Vai Brasa” printed on training socks and t-shirts and calls on fans to join the slogan in the crowd. However, the expression did not stir the hearts of fans. They ask: “who calls Brazil Hot?”
The presentation of the uniform was made by the designer responsible for the project, Rachel Denti. In a video, the professional, who lives in the United States, explains that the expression was chosen because it is a popular nickname on the streets of Brazil.
“We had to explain that it’s Brazil, but it’s also Brasa. For us it’s very easy to understand, you look at ‘Vai Brasa’ and you know what it means. It’s something we hear in stadiums, we hear on the street and now the players will be able to wear it on their body, carrying it with them”, said Denti.
She also explained that the expression is an attempt to get closer to a younger audience connected to social media, as the term was popularized by sports influencers, such as CazéTV.
In the networks or in the stands, the justification did not convince the fans, who expressed a lack of identity with the chosen term. For fans, even Canarinho would be better.
Fans and communicators also claim that the choice of the term was, in fact, a marketing ploy to favor influencers.
On his Instagram, Tiago Leifert, sports narrator of the Champions League on SBT and former presenter of Globo Esporte, posted a video discussing the term:
“The ‘vai Brasa’ thing really is a problem. In their research [Nike] ‘Brasa’ appeared because of these social media bastards on Instagram.”
Others claim that Nike is promoting political ideology with the name, since the word “Brasa” refers to flames and the color red and would be a reference, according to opponents, to the left and the PT.
But there was VAR in the networks too. Internet users rescue CBF posts showing that the term has been used for some time and has nothing to do with politics. It was even used by COB in the Olympics and 2024.
Others turn their criticism to the designer’s work.
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