In general, when a , the problem is with the government, not with communication. 3.0, however, has a communication problem, and his name is Lula. The president occupies government spaces with a repetitive and archaic agenda.
This evil system fried the minister and showed the frying pan to his replacement.
Take Lula’s trip to Ceará as an example. On the podium, wearing an ITA cap, Lula spoke for 27 minutes, talking about his achievements in education, praising his strikes, the minister and his political activism. He mistreated the “Brazilian elite” and “the Faria Lima bankers”. Outside of it, he dealt with the succession in the government of that state, calling former governor Ciro Gomes “intemperate”.
Okay, but what did Lula do in Ceará? He inaugurated the first stage of the .
This is one of the main initiatives of Lula 3.0. ITA, with its campus in São José do Campos, is a jewel in the crown of public higher education. Founded in 1950 by the visionary brigadier Casimiro Montenegro, it trained thousands of engineers and . The creation of the Fortaleza campus is a wealth of virtues, revealing investment in technology, quality public education and the appreciation of the Northeast. Lula dealt with the ITA perfunctorily.
His theme was different. “Why is this Lula putting R$18 billion so that poor people’s children can go to school when it could be in the bank making money for us to become richer? Governing a country and building a bridge is easy. Governing for 30% of the country is easy. The challenge is to choose between the bridge and a plate of food, between the bridge and a school, between the bridge and a daycare center. The country needs both. But you need to define that human beings are a priority”, said the president.
Nothing against it, the old may be good, but it is still old. ITA and its campus in Ceará deserved more than a cap and a repetitive generalization. Lula missed an opportunity to speak well of his government by showing what the expansion of the ITA means for education, technology and the business world itself.
Lula is a great communicator and trusts his improvisations. As a result, his speeches stand out, even when they are repetitive and anachronistic.
Before Lula went to Ceará, the head of the Civil House, Sidônio Palmeira.
In his words: “I think we have to focus on comparing and showing. The people have the right to know these numbers, these data, because, I repeat, it is the change from water to wine, from a desert of governance to a government that has a leader who has assembled a team to work and produce these results.”
Voters do not digest statistics, and the leader’s speeches trample achievements. For some reason, ministers avoid occupying a space that could be theirs. Talking about the senators’ eight-year mandate has nothing to do with the ITA campus. This in a government that has a Ministry of Technology and Innovation. Whoever knows the title holder’s name wins a weekend in Tehran. (It is.)
Lack of luck
When he was running for President against Tucano candidates, Lula was blessed with luck. In election years, the government had to increase the .
Now this curse has fallen into your lap.
Flávio moves
He is not a candidate who plays still. Him, preaching to like-minded people.
His father even campaigned at the airport.
LINK PRESENT: Did you like this text? Subscribers can access seven free accesses from any link per day. Just click the blue F below.
