Even with progress in strategy, lack of clear communication prevents companies from capturing value and trust
The data shows evolution. Aberje survey indicates that 93% of companies already treat sustainability as a strategic priority. Another study, conducted by Beon ESG, Nexus and Aberje, shows that 51% of Brazilian companies say they have a structured strategybut only 39% have a formal area dedicated to the topic.
The agenda grew. But the structure and, mainly, the communication did not keep up. At the same time, the pressure increases. The Securities and Exchange Commission (CVM) determined that public companies will begin publishing sustainability reports in line with international standards from 2026 onwards. On the global stage, projections from Bloomberg Intelligence indicate that ESG assets already reach tens of trillions of dollars. More given. More exposure. More charging. But not necessarily more understanding.
Today, ESG is still communicated in the language of those who produce the report, not those who need to understand it. Frameworks. Metrics. Indicators. But decisions don’t happen at that level. It happens when there is clarity. And when the company cannot translate what it does, it loses.
Loses perception.
Loses confidence.
Loses positioning.
The problem is not a lack of information. It’s a lack of translation. And, in a more regulated and competitive environment, this is no longer a detail. It becomes a strategic risk.
*This text does not necessarily reflect the opinion of Jovem Pan.
