During the event, Erika Hilton questioned the Senate about working hours; ballot box doll reinforced electoral theme
A brought together labor agendas, electoral symbols and this Sunday (June 7, 2026), on Avenida Paulista. The theme of the edition was “The street calls, the ballot box confirms” and sought to relate street occupation to voting participation.
One of the main speeches was that of the federal deputy (Psol-SP), which and charged the Senate with processing the proposal that reduces working hours. The congresswoman said that the LGBTQIA+ community was responsible for one of the biggest recent advances for the working class and called for pressure on the president of the Senate, (União Brasil-AP).
The Parade also took to the streets an electronic voting machine called “Vote”. The character walked along Avenida Paulista in reference to the theme of the 30th anniversary edition. The image refers to Pilili, a mascot launched by the TSE for the 2026 elections, inspired by the electronic voting machine.
The event was expected to be attended by (Psol-SP), minister of the General Secretariat of the Presidency. He, however, did not attend the event, according to findings at the scene.
ELECTORAL THEME
The 2026 edition. The motto “The street calls, the ballot box confirms” appeared in speeches, publicity materials and in the costume of the “Vote”. The organization states that the proposal is to show that occupying the streets and participating in the polls are complementary dimensions of defending rights.
SMALLER STRUCTURE
The 30th anniversary edition was also marked by a reduction in structure and private support. This year’s edition has 4 brands as sponsors: Amstel, L’Oréal Group in Brazil, Amstel Vibes and Philip Morris Brasil, according to the organization.
The number represents a drop compared to 2025, when the public list of sponsors and supporters brought together 11 companies: Amstel, L’Oréal Groupe, Sephora, Vibes, Smirnoff, Philip Morris Brasil, Team, Zurich, Sympla, Pinterest and Accor, according to a survey by .
In addition to the 4 brands with financial investment, Parada also has companies and associations in other support categories. Here is this year’s list:
- Pride Box;
- Paulista Cabin;
- Sympla;
- Accor;
- Zurich;
- Culture of Access;
- Electromedia;
- FOME Agency;
- POPline;
- Climate;
- Groupe 360;
- Observe Events;
- Gofriendly;
- Black Party;
- DiaTV (official broadcast).
