“Globo” and “SBT” concentrate 90% of the World Cup audience, says Ibope

Open TV is responsible for 122.7 million viewers of the 136.6 million who watched the tournament

in the middle Globo (TV Globo, sportv, Ge TV) and the SBT concentrated 90% of those who watched , according to data from Ibope, obtained by and . Combined, the two open television networks had 122.7 million viewers, out of 136.6 million.

Just the Globowith all its channels, concentrated 85% of the audience, with 116.2 million people. Of these, 41.3 million watched exclusively on network television.

O SBT obtained 7% of the total, while CazéTV got 8%.

The survey indicates, however, that the Ibope system does not measure mobile devices, such as smartphones.

Compared to the 2022 World Cup, Ibope says there was a 13% drop in total spectators, due to the diffusion of game broadcasts between the Globoo SBT ea CazéTV. In the same period as the World Cup in Qatar, there were a total of 141 million viewers.

A Globo had the highest audience in the 20 games with the highest number of people watching. The network scored 34 points in the Brazilian team against Haiti, on June 19.

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