The event had the participation of Brazilian marketers Otavio Antunes and Halley Arraes. Urrisanê, their agency, coordinated the campaign’s communication.
In recent years, Antunes has specialized in left-wing campaigns in Brazil and South America. He did, for example, the marketing of Fernando Haddad’s (PT) candidacy for governor of São Paulo, in 2022, and president, in 2018.
In Argentina, he worked with Sergio Massa in 2023, defeated by current president Javier Milei. In Colombia, he was on the team that took care of Gustavo Petro’s victorious campaign for president, in 2022.
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