Online retail sales totaled R$1.93 billion on a consolidated basis this Saturday (30), amid Black Friday promotions, according to monitoring by Neotrust Confi, a company that provides intelligence solutions for online retail. The data was released this Sunday (1st) and shows higher revenue than last year.
The amount is 21.95% higher than the Saturday after Black Friday in 2023, when there was revenue of R$1.58 billion. In units sold, there were 10 million. In 2023, there were 8.2 million, an increase of 21.14%.
Neotrust points to some factors behind the good sales on Black Friday this year.
The proximity to Christmas naturally boosts holiday sales. But beyond that, the official date coincided with , which strengthens consumer spending.
According to a survey carried out by Google, .
Furthermore, the year 2024 as a whole has, to date, seen an increase in revenue of 13.8% in e-commerce.
In the analysis by product categories, the most sought after to date is household appliances, which has a 16.6% market share and registered growth of 5.2% in relation to the similar period of 2023 (from Thursday to from Black Friday until 8am this Sunday).
According to Neotrust, the following categories come next:
- Electronics: 11.6% share, down 3.6% compared to 2023;
- Telephony: 9.9%, drop of 12.6%;
- Fashion and accessories: 7.2%, increase of 2.4%;
- Air and ventilation: 6.5%, increase of 62.3%;
- IT: 5.9%, down from 8.8%;
- Beauty and perfumery: 5.7%, increase of 15.2%;
- Furniture: 5.5%, increase of 15.8%;
- Small appliances: 3.4%, down 4.1%;
- Sports and leisure: 3.2%, increase of 39.5%.
According to Neotrust, on Friday (29), revenue was 8.4% higher than Black Friday 2023 (R$ 3.94 billion). In units sold, there were 20.67 million, against 18.88 million in 2023, an increase of 9.4%.
On Thursday (28), the Black Friday Hora a Hora platform recorded R$1.7 billion in revenue, which obtained R$1.6 billion.
The Black Friday Hour by Hour platform must still compile post-Black Friday data from Friday to Monday (2), when the commercial date mainly focused on the electronics and household appliances segment occurs.
