0
Are you half sweet or half sour? Thinking about behaviors that highlight people’s dualities, whether in lifestylefood or styles, Boticário presents the newest creation of Egeo, its shareable perfumery brand: Aegean Choc High.
O Boticário presents EGEO Choc High, a new fragrance from the Choc line, which combines notes of chocolate with the sourness of strawberry. Photo: Ascom
The launch brings a gourmand combination that combines the best of both worlds, mixing the sweet notes of chocolate with the sour touch of strawberry.
A reinterpretation of the classic Aegeo Chocthe new fragrance incorporates surprising nuances and brings a special secret: the effect Sugar High. Validated by neuroscientific studies carried out no NeuroLab GB, the first neuroscience laboratory in the beauty sector in Brazilthe fragrance awakens energy and vitality and acts as an invitation for the brand’s lovers to enjoy moments at their best.
Second César Veiga, perfumer at Grupo Boticáriolaboratory analyzes show that the Sugar High intensifies the sensory experience, inspiring feelings of energy and fun.
With neuroscientific studies and perception tests, the brand focuses on shareable perfumes that awaken the energy to enjoy moments at their best. Photo: Ascom
“Materialized in an irresistible perfume, Egeo Choc High is the fragrance that features chocolate as the main ingredient, promoting a remarkable indulgence. While the strawberry serves as a contrast that breaks the obvious and reinforces olfactory notes that connect the sweetness to the acidic and striking side of the fruit”, he comments.
In the olfactory pyramid, the novelty, which is shareable and for everyone to use, combines the delicate acidity of wild blueberries and the succulence of strawberries in the top notes. The body is composed of a delicious mixture of orange blossom, rum, lavender, condensed milk and jasmine, while the striking background brings together sesame, cedar, cocoa, powdered and dark chocolate, moss and cashmeran.
According to Fernanda Marques, director of the Women’s Perfumery category at Grupo Boticáriothe olfactory choice of creamy chocolate combined with the tartness of strawberry and cocoa extract translates the bold and fun of Aegean.
The perfumery brand stands out for innovating the classics, such as Chocone of the best sellersand explore new olfactory nuances, adding neuroscience concepts to their creations – always connected to the creative and irreverent spirit of Generation Z.
“EGEO’s DNA allows us to break standards and bring innovations to the market, which connect directly with our audience. We created a fragrance that encourages our consumers to enjoy their moments to the fullest, celebrating their identities and individualities in a genuine way. It is this boldness that reinforces the brand’s strength in always seeking and bringing something new, without losing connection with what is relevant to our audience”, he comments.
The new portfolio focuses on a complete and fun moment of self-care, considering the emphasis on the fragrance Aegean Choc High Deodorant Cologne and the Aegean Choc High Soufflé Moisturizing Body Deodorant – with a light texture that dries quickly, high perfume and hydration for up to 48 hours.
Until January 19th, the Aegean Choc High has a special discount of up to 20% in all physical stores and in the brand’s e-commerce, at the link www.boticario.com.br, in addition to the Boticário app, available for Android and iOS versions. It is also possible to make requests via by calling 0800 744 0010 – official and secure number – directly on the device platform. The customer simply needs to contact the brand using this number to check availability in their region. There is also the option of contacting a brand reseller at the address .
SERVICE
AEGEAN Choc High Deodorant Cologne 90 ml – Suggested price until January 19th: R$114.90
AEGEAN Choc High Soufflé Moisturizing Body Deodorant – Suggested price until January 19th: R$59.90
