The work, a brand specializing in materials for construction and remodeling professionals, has just opened its first store in Portugal. Part of the French group Adeo, owner of Leroy Merlin, the brand arrives in the country to offer complete solutions to professionals in the sector, with a wide range of products and services focused on the specific needs of this audience. This opening marks the beginning of its expansion in the Portuguese market.
Investment and Expansion
The store has a large dimension, with a sales area that exceeds 9,000 square meters, and has a logistics space of 7,000 square meters, becoming the largest warehouse of the work to date. The initial investment was about 18 million euros, resulting in the creation of approximately 200 jobs.
The new Alfragide store
According to, Luis Filipe, director of the Alfragide Lodge, stressed that the new warehouse is prepared to respond in a single place to the various needs of construction and remodeling professionals. This bet aims to facilitate the work of industry professionals, offering a complete and efficient service.
Offer of local products and partnerships
The new space has a wide range of products, with over 20,000 references distributed in nine large sections. The categories include building, wood and carpentry materials, tools, hardware, electricity, toilets, channeling and heating, ceramics and paints.
In addition to the large supply of products, workmat established 65 collaboration agreements with local suppliers, reinforcing its bet on the Portuguese market and promoting partnerships that benefit both professionals and the national economy.
Expansion in the Portuguese market
Antonio Bullido, director-general of the work in Spain, stresses that the arrival of the brand in Portugal occurs at a key moment, with the construction and remodeling sector in full expansion. The brand aims to respond to the growing demand, offering a space that brings together everything the professionals need for their works and projects.
Professional Academy of WorkMat
The Alfragide store is not only a point of sale, but also a support and training center for construction professionals. The brand’s new project includes the creation of a professional gym, which will be launched soon. The goal is to train new talents in the sector and encourage the development of independent professions.
We recommend:
Training and development in the sector
The academy will have a key role in developing skills, helping to supply the lack of qualified professionals and promoting greater appreciation of the construction sector in Portugal. This initiative will be another brand step to strengthen its presence in the market, offering not only products but also training services.
Growth expectations and new stores
The brand foresees significant growth in Portugal, with plans to expand its chain of stores in the future. This first investment in Alfragide reflects the confidence of work in the potential of the Portuguese market and the ability to respond to the needs of construction and remodeling professionals.
Inauguration and presence of the brand
The new store in Portugal was inaugurated with great expectation, receiving professionals from the sector and other guests. The brand’s presence in our country is seen as an asset to the construction sector, which has been growing in recent years, especially with the increase in demand for remodeling works and new construction projects.
Importance for the national market
The opening of the first store of the Alfragide Work is thus an important milestone in the expansion of the brand in the country, which joins other major players in the construction and remodeling sector. The strategy of offering a vast assortment of specialized products and services to professionals is one of the company’s big bets.
Infrastructure and Logistics Investments
The brand has also been investing in modernization and improving its infrastructures, both in the sales space and in the warehouse, to ensure efficient service and a buying experience without interruption. The 7,000 -square -meter logistics infrastructure will enable the needs of a growing clientele effectively.
A NEW CHAPTER FOR WORKMAT
The arrival of WorkMat to Portugal, with its Alfragide store, marks the beginning of a new chapter for the brand in the Portuguese market. The investment in the opening of space, the creation of jobs and the collaboration with local suppliers are factors that demonstrate the importance of this project for the construction and remodeling sector in Portugal.
Also read:
