Treecorp and Outfield close agreement with a focus on the management of the club, without change in the ownership structure
Treecorp, a majority shareholder of Coritiba’s SAF (Anonymous Society), closed a partnership with Outfield, a company that specializes in intelligence, business and investments in the sports sector. The announcement was made on Monday (14.br.2025).
Coritiba appointed Lucas de Paula as CEO, with the goal of improving club management, focusing on sports results and financial balance. Outfield founding partner, from Paula, has a degree in marketing from and has a master’s degree in entrepreneurship from the University of California.
He acted in financial restructuring and business models development projects in the sports sector, with stints with clubs and companies such as Red Bull Bragantino, Goiás, Railway, Sao Paulo FC, New Balance and Stubhub.
The partnership between Treecorp and Outfield does not change the coritiba corporate structure, maintaining the integrity of the club’s owned structure. Lucas de Paula, already in Curitiba, assumes her responsibilities to promote efficient, transparent and modern management. He expressed his enthusiasm with the new challenge:
“It is a great honor to take on this challenge in Coritiba, a club with a lot of history, highlight in Brazilian football, strong identity and enormous growth potential. We want efficient, transparent and modern management that values the club’s brand, closer and closer to the fan and bring sustainable results on and off the field.”
