MediaMarkt
Now it will be Darty. Fnac has bought Mediamarkt and wants to reach 40 Darty stores by 2030 and create over 500 jobs.
A Fnac will invest more than 30 million of euros to reach 40 Darty stores by 2030 and create more than 500 jobsafter the acquisition of MediaMarkt, That changes to the new brand in October, announced today.
“The launch of Darty in Portugal has an ambitious expansion plan, aiming to reach 40 stores by 2030,” the group announced in a statement, detailing that “this growth will be driven by an investment above 30 million euros and predicts the creation of over 500 jobs.”
According to the FNAC Darty group the initial investment for the brand change of technology stores and appliances is five million of euros.
The new brand will ensure the continuity For old mediamarkt customers, which means that all products, guarantees and services purchased before the change will remain valid and without changes in legal conditions.
Also the offer and ‘online vouchers’ cards of the previous brand will continue to function normally within their expiration date, ongoing repairs or technical assistance for mediamarkt purchased articles will be managed by Darty and the ‘online’ order history, digital features and ongoing orders will be kept, the company guaranteed.
The MediaMarkt itself, on Tuesday, will win “a new face-and a new attitude” next week, October 1st.
Darty is a brand with over 70 years of experience, born in France.
FNAC Darty announced, in September 2023, the completion of the purchase of MediaMarkt Portugal, which has 10 physical stores and a virtual and with about 450 workersand that the company’s activity in Portugal would be fully consolidated in FNAC Darty accounts from October 1.
On August 8, 2023, the Competition Authority (ADC) said it did not oppose the purchase of MediaMarkt Portugal by FNAC, given that the operation is not likely to create “significant obstacles to effective competition” in the market.
The purchase had been announced on April 20.
