The first glass house in the world BBB26 will be installed in São Caetano do Sul, in Greater São Paulorepresenting the Southeast region in the dispute.
In this edition, there will be five glass houses spread across the country, each with four candidates competing for two places to officially enter the reality show,
For the first time, the dynamics will take place within a complete recreation of the main house, in the immersive Experience event, set up at ParkShopping São Caetano.
The space has more than 3,400 m² and reproduces around 15 iconic environments from the program, such as rooms from different editions, confessional, kitchen, gym, pool area and even the famous White Room.
Visitors follow a path that simulates the behind-the-scenes of Estúdios Globo, passing through sets, projections by Tadeu Schmidt and interactive experiences — such as answering Big Fone or receiving warnings from Big Boss — until reaching the pool area, where the glass house will be installed.
The structure can be seen both from within the activation and from the shopping mall’s parking lot, allowing the public to follow the four candidates who will compete for entry into BBB26.
