With revenue of US$61 million (around US$317 million, at current prices) in the period analyzed, Allianz Parque alone led the market for shows in Brazilian football and alone surpassed the sum of tickets sold by all other stadiums in the country in 2025. This is what the ranking from Pollstar, a North American magazine specializing in the entertainment industry, which evaluated data between December 2024 and November 2025, points out.
According to the survey, the arena located in the west of São Paulo was the stadium that sold the most tickets for shows in all of South America. In total, 988 thousand tickets were sold, a number that also resulted in the biggest revenue on the continent in the segment, with financial turnover of US$61 million just from ticket issuance.
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The distance to other Brazilian stadiums draws attention. Morumbis, home of São Paulo and second in the national ranking, recorded the sale of 281 thousand tickets in the same period, more than three times less than the volume achieved by Allianz Parque. Next comes Arena BRB Mané Garrincha, with 152 thousand tickets, Estádio Nilton Santos, with 143 thousand, and Arena da Baixada, which closed the top 5 with 92 thousand tickets sold for shows.
The expressive performance is directly linked to the arena’s intense schedule of cultural events, which hosted some of the main international tours that passed through South America over the last year. Artists of different styles and great relevance on the world stage, such as Kendrick Lamar, Guns N’ Roses, System of a Down and Simply Red, were among the attractions that passed through the stadium stage.
Parallel to its success in entertainment, Allianz Parque maintained a strong presence in professional football. In 2025, the arena was the stage for 33 official Palmeiras matches, which had a total audience of over 950 thousand fans. In the same period, the stadium also hosted 33 concerts, demonstrating the ability to combine the sporting calendar with a robust schedule of major events.
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From a financial point of view, the management model also directly impacts the club. Currently, Palmeiras receives 30% of the revenue generated by leasing Allianz Parque for events, in addition to gains from operating stores, parking and snack bars. The club also earns revenue from the rental of boxes, chairs and the naming rights contract, in addition to having priority dates at the arena in the most important and decisive moments of the season.
The numbers reinforce Allianz Parque as one of the main assets of Brazilian football outside the four lines, consolidating the arena not only as Palmeiras’ sporting home, but also as one of the largest entertainment centers in South America.
