BTL, considered the biggest tourism showcase in Portugal, starts today at FIL, in Lisbon, with the organization aiming for a historic edition, predicting an increase in the number of visitors, greater economic impact and a reinforcement of internationalization.
In addition to this growth ambition, the event also aims to play an active role in the recovery of regions affected by recent storms.
“Expectations for BTL 2026 are very positive, with a record edition expected, not only in size, but also in economic impact and internationalization. The fair asserts itself as the biggest ever, with the opening of a fifth pavilion, reinforcement of the international presence and a clear commitment to innovation and visitor experience”, said BTL coordinator, Dália Palma, in a written response to Lusa on Tuesday.
The 36th edition of (BTL), which in 2025 received around 82 thousand visitors, runs until March 1st, with the first two days dedicated to professionals and the rest open to the general public.
The 2026 edition features the debut of Pavilion 5, making the entire fair more than 1,700 exhibitors spread over around 60,000 m².
Figueira da Foz is the guest municipality in this edition of BTL.
“The choice of Figueira da Foz naturally gains added significance in this context, reinforcing BTL’s mission as a platform for territorial enhancement. The presence as a guest municipality represents a strategic opportunity to highlight the resilience of the destination, promote its tourist offer and reinforce its projection among professionals, international markets and the end public”, explained Dália Palma.
I and Algarve Tourism Region is the national guest destination and Brazil is the international one.
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