It’s a place where it’s about hair, where aesthetics are taken care of, and where people… talk. Scientists have studied these “trust centers”.
It may be strange to many readers, but a group of scientists decided to check how a hair salon can help in the fight against climate change.
In fact, any hair salon can be a “secret weapon” in climate defense, as highlighted by .
It is already known that in a hairdressing salon it is about hair, aesthetics are taken care of. But it’s also a place where you… talk. There’s a lot of talking.
In the midst of this exchange of news, arguments, perspectives, in the midst of conversations about personal life (or that of others) or about news and soap operas, a hairdressing salon becomes a “trust center” – and this can be used to encourage conversations about climate change. Function as a alert.
The , focused on the UK, involved in-depth interviews with 30 salon owners and directors. The topic was: how they deal with climate and sustainability.
The next step was to move forward with action at a national level in 25 sustainable salons. They spread “Mirror Talkers”, which are messages with tips on ecology, which are posted on the mirrors to spark conversations about more sustainable hair care.
In other words, they were alerts that each customer was seeing while being served. It was right there in front.
Denise Baden, one of the study’s authors, explains: “Simple messages like ‘Most of us use too much shampoo and wash our hair too often‘ can open up space to discuss how washing less often and with less hot water saves time, money, energy and water, as well as being better for your skin and hair.”
And it resulted: 73% of salon clients admitted that they are available for change your hair care routine – after seeing those Mirror Talkers.
Others have already changed their habits: now they use more ecological products, reduce water temperature and change habits at home.
In other words, the researchers conclude, hairdressers are something yet to be explored in the fight against climate change. With simple conversations.
