New agreement maintains the brand on the Spanish club’s shirt and should yield more than R$74 million per year
The renewed the master sponsorship contract with Emirates until the 2030/2031 season. The agreement, which was nearing its end, was extended for another 5 seasons and is expected to yield more than 74 million euros per year to the Spanish club.
The airline will continue with the brand on the front of the shirts of the men’s and women’s football teams. The new contract also includes the club’s basketball team uniform. The information was initially published by the Spanish website, specialized in sports business.
It has sponsored Real Madrid since 2011 and has occupied the master space on the shirt since 2013.
With the renewal, the club maintains its strategy of increasing revenue from uniform sponsorships. Real Madrid shirt deals are currently valued at around €260 million per season.
The value puts the club ahead of Manchester United, with approximately 200 million euros, and Barcelona, with around 183 million euros.
Real Madrid is also negotiating the renewal of other contracts linked to the uniform. Adidas, a supplier of sports equipment since 1998, has a contract for another 2 years, estimated at around 120 million euros per season.
According to the Spanish press, the parties are discussing the extension of the agreement with a possible increase in values.
HP, the sponsor of the shirt sleeves, has a contract valid for another season.
