German brand leads the supply of uniforms at the tournament; Nike dresses 12 teams and Puma, 11, accounting for 77.1% of the teams
The brands Nike and Puma concentrate the supply of sports equipment in . Together, the 3 companies dress 37 of the 48 classified teams, equivalent to 77% of the total.
Adidas leads the ranking, with 14 teams, including Germany, Argentina, Spain and Belgium. A appears next, with 12 teams, including France, England and the United States.
This closes the group of the 3 main suppliers, with 11 teams, including Portugal, Morocco, Senegal, Switzerland and Paraguay.
Outside of this group, another 10 brands share space and provide uniforms for 11 teams. Spanish Kelme is the only one among them with more than one team, wearing Jordan and Bosnia.
Traditional brands such as Umbro (DR Congo), Kappa (Tunisia) and Reebok (Panama) are also present.
Other lesser-known providers also participate in the tournament, such as Marathon (Ecuador), Merooj (Iran), Capelli (Cape Verde), Saeta (Haiti), Jako (Iraq) and 7SABER (Uzbekistan).
In addition to the sporting competition, the 2026 World Cup should serve as a showcase for brands seeking to expand their presence and gain visibility in a competitive global market.
MAIN DATES OF THE 2026 WORLD CUP
- Opening: June 11, 2026, at the Azteca Stadium (Mexico City);
- Last round of the group stage: 27.jun.2026;
- 2nd phase: from June 28 to July 3, 2026;
- Round of 16: from 4 to 7 July 2026;
- Quarterfinals: from 9 to 11 July 2026;
- Semifinals: 14 e 15 Jul 2026;
- 3rd place dispute: 18.Jul.2026, at Hard Rock Stadium (Miami);
- Final: July 19, 2026, at MetLife Stadium (New Jersey/New York).
