The São Paulo club’s action with Esportes da Sorte was announced in the classic against São Paulo this Sunday (May 10)
O launched, this Sunday (May 10, 2026), alongside the betting house “the “Torça como um Corinthians” campaign. In the classic against São Paulothe players entered the field with special uniforms emblazoned with the phrase of the action.
The initiative seeks to associate the identity of the black and white fans with values such as loyalty, unconditional support and resistance in times of difficulty.
Watch the campaign video (1min3s):
📹 Corinthians launches “Cheer like a Corinthians” campaign
🇧🇷 Sport Club Corinthians Paulista (launched this Sunday (May 10, 2026), alongside Esportes da Sorte, the “Torça like a Corinthians” campaign. In the classic against São Paulo Futebol Clube, the…
— Poder Sports MKT (@sportsmktbr)
The campaign was released on the club’s and sponsor’s social networks before the classic against São Paulo, valid for the Brazilian Championship. In the publication, Corinthians states that “To support like a Corinthians fan is to believe when no one else believes” and defines the act of being a fan as a “commitment”regardless of the team’s phase.
“May Brazil become a bunch of crazy people, scream until they lose their voice and play together from start to finish. Go, Brazil! Cheer like a Corinthians fan. Never doubt”says the text released by the club.
As part of the marketing action, Corinthians players entered the field at the Neo Química Arena wearing a special uniform with the phrase “Cheer like a Corinthian” printed on the shirt, accompanied by the Esportes da Sorte brand. The initiative is part of the commercial strategy between the club and the master sponsor, which has an exhibition agreement with the São Paulo team.
ABOUT THE CORINTHIANS CAMPAIGN
The campaign uses one of the main slogans linked to the Corinthians fans, known as “Fell”to reinforce fan engagement during the season. The advertising material also explores historical references to the relationship between the club and its fans, marked by support in decisive and pressure-packed moments.
Corinthians has expanded activation actions with sponsors throughout 2026, using high-profile matches and national classics to promote institutional and commercial campaigns.
