The company has moved forward with a new campaign to try to recover the pace of tourism in Dubai, at a time when the conflict in the Middle East continues to have an impact on the flow of visitors. The airline is offering free five-star hotel stays to passengers who choose the emirate as their final destination or stopover point in the coming months.
The promotion covers round-trip flight bookings made until July 12th, for trips booked until September 30th. The initiative is part of a broader strategy to reinforce the destination’s attractiveness during the summer.
How the campaign works
The offer applies to all passengers traveling on Emirates-operated flights to Dubai or with an extended layover in the emirate. The accommodation included will be at the JW Marriott Marquis Hotel Dubai, one of the best-known hotels in the city.
Passengers traveling in First Class or Business Class will be entitled to two free nights. Premium Economy and Economy Class customers receive one night free of charge. The campaign is subject to room availability and does not include additional services beyond the stay.
Hotel in the center of the operation
The hotel chosen for this campaign is not just any name within Dubai’s tourist offer. With around 1,600 rooms, the JW Marriott Marquis is one of the highest five-star units in the world and is located in Business Bay, one of the city’s central areas.
The proximity to points such as Dubai Mall and Burj Khalifa ends up reinforcing the appeal of the offer, especially for those who want to make a stop before continuing their journey.
Scales are also included in the account
The campaign is not just limited to those who choose Dubai as their main destination. Passengers in transit can also benefit from the offer, as long as the stopover meets the criteria defined by the company.
In these cases, the stay can be used before or after the next flight, depending on the length of the stopover and hotel availability. Flexibility is one of the central points of this initiative, which seeks to attract both tourists and travelers in connection.
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