Shopping with satisfaction: a bargain as a reward for your cleverness
Prime Day is more than just savings for Polish customers: it is a ritual in which patient waiting finally meets with reward. The latest research shows that for 75% of Poles, finding a good deal is a source of real satisfaction, and 68% feel like they are smart consumers. Moreover, shopping becomes a form of self-care – as many as 62% of Poles admit that they buy something only for themselves as a reward or for pleasure. Prime Day is the perfect time to put this strategy into action.
“Poles know perfectly well what they are looking for and can patiently wait for the best moment to buy. We know that our customers prepare for Prime Day in advance – they create shopping lists and compare prices. Prime Day is our response to their strategic approach. The four days of the event are a space for well-thought-out decisions, and tens of thousands of opportunities in key categories – from electronics, through home, to beauty – are the perfect opportunity to reward yourself and your loved ones with a successful purchase at an attractive price. It is an event in which the satisfaction of a wise choice is combined with real savings,” says Katarzyna Ciechanowska-Ciosk, managing director of Amazon.pl.
What goes into a strategist’s basket?
What do customers in Poland hunt for and when? A study by the Ariadna research panel for Amazon.pl shows that over half of Poles (51%) prefer to shop online in the afternoon and evening – between 4 p.m. and 10 p.m.
When it comes to the hierarchy of what goes into the basket first, the answer is clear: products for ourselves – things we are waiting for. Only then do Poles reach for practical products for the entire home, electronics and technology, and then for shopping for children and loved ones. It also turns out that we make individual decisions about purchases, most often in the categories of cosmetics and care (54%), food and chemical products, as well as sports footwear (47% each). In turn, in consultation with a partner, as many as every second Pole makes decisions regarding the choice of small and large household appliances, as well as sports equipment.
This is confirmed by data on self-purchase: 62% of Poles buy something exclusively for themselves as a reward, pleasure or whim, at least sometimes, and only 38% do it rarely or almost never. What categories are behind these purchases? Poles are most likely to buy products from the beauty and care, fashion and accessories, hobbies and gadgets, and entertainment and content categories.
An overview of the best Prime Day deals
This year’s Prime Day offers tens of thousands of products at lower prices in over 35 categories, perfectly fitting into this hierarchy. Customers will find, among others: promotions for:
- Electronics from leading brands: the promotion will include, among others: products from Sony, Philips, Garmin, Logitech and Belkin. This is the perfect time to buy a new smartphone, headphones or smart watch.
- The home and kitchen category: deals will include small household appliances and accessories from brands such as Tefal, Bosch and Russell Hobbs.
- Toys that develop and entertain: bestsellers from LEGO, Hasbro, Barbie, Mattel, as well as games and puzzles from Trefl and Clementoni will be available at lower prices.
- Products from the beauty and care category: a chance to replenish your supplies of your favorite cosmetics – the offers will include products from NIVEA, L’Oréal Paris, MAYBELLINE, Rimmel, Kiko Milano and the Polish brand NEONAIL.
Every third customer trusts Polish brands on Amazon.pl – curiosity, pride and real shopping
Polish brands play a special role among this year’s opportunities. Ariadna’s research shows that the sight of a domestic brand on Amazon.pl evokes trust, pride and curiosity among almost every third customer – positive emotions clearly dominate over skepticism. Importantly, awareness of the presence of Polish brands in the online store has a real impact on purchasing decisions – some customers (35%) openly admit that this is one of the reasons they choose Amazon.pl.
Poles are most likely to buy products from domestic producers in categories such as clothing and footwear, cosmetics and care, health and supplements, and home and interior design – and all of these categories will be strongly represented in this year’s promotions. Only 17% of respondents admit that they do not pay attention to the country of origin of the product when shopping online – which means that the Polish origin of the brand is important for the vast majority. Polish companies available for Prime Day deals include: Krosno, NEONAIL, Wessper, Moya Matcha and Trefl.
More than shopping: Prime Day Café in Poznań
Prime Day is not only about online deals. On June 23-27, during the Malta Festival in Poznań, Amazon.pl invites you to Prime Day Café – an open, summer zone inspired by a café, where the offline world meets the online shopping experience. Prime Day Café works like an entrance to an Amazon.pl store – instead of browsing products on the shelves, guests discover them and “order” them on the spot. Polish brands available on Amazon.pl have prepared their attractions in the zone: Krosno, Trefl, Bult, Moya Matcha, NEONAIL, Play, Neboa and Wessper – from tastings and workshops to family games.
Prime Day also goes to the streets: from June 4, there is a nationwide city game Paczkomat Challenge in cooperation with InPost, in which you can win 150 packages with LEGO, Kindle, Sony PlayStation, ASUS, Wessper, NEONAIL, Trefl and Moya Matcha products. More at: https://paczkomatchallenge.pl
How to participate in Prime Day? The Prime Day event is available exclusively to Amazon Prime customers. Anyone who wants to take advantage of the promotion can join the program during a free 30-day trial period at Amazon.pl/prime. After this period, the subscription is available for PLN 69 per year or PLN 15.50 per month. Under the program, customers receive unlimited, fast and free deliveries of millions of products with no minimum order amount, access to movies and series on Prime Video and free games on Amazon Luna.
