The digital repercussion on the internal divisions of Bolsonarism gained strength on WhatsApp and Telegram after the former first lady posted criticizing the PL pre-candidate for the Presidency, .
A survey carried out by the monitoring company, which monitors more than 100,000 public groups on these applications, points to Michelle’s advantage in this narrative dispute. Of the total number of opinionated messages, 67% of users were unfavorable to Flávio’s conduct and 33% took a favorable position towards the senator.
The volume of mentions against Flávio, according to the company, was also driven by sectors of the left, which joined the wave of criticism to erode the image of Flávio’s son.
Since June 18, Palver has been following messages on WhatsApp and Telegram about the behind-the-scenes of a possible alliance between com () to run for the Government of Ceará.
The discussion, extremely timid from June 18th to 23rd, gained strength after the videos posted by Michelle on Wednesday afternoon (24th).
In the recording, she reported that Flávio disrespected her over the phone after she criticized, at a rally held in November 2025, the articulation of an alliance with Ciro Gomes.
Early this Thursday morning (25), there was a peak of 219 mentions of the case for every 100 thousand messages collected.
Michelle, who supports Senator Eduardo Girão (Novo-CE) in the state, stated that Flávio criticized her online before speaking to her and, when he got back in touch, he was harsh, saying that she should stay out of party decisions and that she did not understand politics.
The universe of opinionated messages during the crisis was divided into three main currents mapped by Palver’s analysis.
The most politically charged narrative, according to the company, talks about an alleged ideological betrayal attributed to Flávio by sectors of the base, who accuse him of ignoring his father’s memory in the name of electoral convenience. The alliance with Ciro Gomes is seen as unacceptable by this militancy, which recalls the former governor’s historical insults to his family. In this scenario, Michelle is seen as the guardian of the movement’s values.
There is a group of users focused on Flávio’s apology to Michelle after the repercussions of the case. For them, this gesture was calculated, under pressure from the bombardment of messages, and does not represent genuine regret.
Another force for discussion defends the senator’s stance, with the assessment that the agreement in Ceará is a legitimate and necessary electoral strategy to defeat the region. These profiles criticize the former first lady’s interference in party board decisions and assess that the public exposure of the case was a mistake that ended up giving ammunition to the opposition.
Agenda reversal
The publication of Michelle’s videos reversed the agenda discussed on the networks shortly after the announcement of the senator’s (PT-BA) removal from government leadership in the Senate, after the parliamentarian became the target of Operation Compliance Zero.
According to a special report by the Instituto Democracia em Xeque, the family discussion took the place of the repercussion of the government crisis (PT) between the afternoon of the 24th and the morning of the 25th of June.
The episode caused “Michelle’s Video” to concentrate 76% of direct mentions (91.6 thousand results), while the case of Jaques Wagner retained only 24% of the debate (29.3 thousand results).
In terms of engagement, content about Michelle’s complaint accumulated around 1.4 million reactions, a volume almost seven times greater than the 214,000 interactions recorded by publications about the government leader’s case.
Given the scenario, left-wing profiles directed their highest concentration of posts (38%) to engage with Michelle’s video, choosing to capitalize politically on the discord of the Bolsonaro clan instead of prioritizing the shielding of the ally targeted by the investigation.
