The company announced that it changed the advertising format during its World Cup broadcasts after being criticized
A CazéTV stated this Saturday (June 27, 2026) that the company’s concerns on Friday (June 26) regarding betting commercials during its World Cup broadcasts “are in line with the points highlighted by “.
Conar (National Advertising Self-Regulation Council) on Friday (June 26, 2026) suspended betting advertisements on CazéTV that the agency considers to be abusive.
“The changes implemented by CazéTV in recent days in the way it carries out betting brand activations are already in line with the points highlighted by Conar. We received the manifestation calmly and will respond to the body within the established deadline, detailing the measures we have already adopted”says the company.
The injunction signed by Luiz Celso de Piratininga Jr. will still be analyzed by the Conar Ethics Council. According to information from the journalist, the Folha de S.Paulothe Conar advisor stated that the “combining odds and betting on imminent bids can lead to errors regarding the central information of the offer, including leading to confusion about the probability and possibility of winning”.
Although bets sponsor several events and have agreements with other media companies that also broadcast World Cup matches, the debate is focused on CazéTV. One of the criticisms is due to the way some betting house advertisements appear on broadcasts.
During broadcasts, it is common to see an announcement saying that the odd of an in-game event, such as a Vini Jr. goal, increased. For critics, it is an incentive to bet. When saying that he decided to adopt a “more specific and conservative standard for betting brand activations”a CazéTV suggests that the change is in this direction.
Here is the full note released by CazéTV on June 27:
“The changes implemented by CazéTV in recent days in the way it carries out betting brand activations are already in line with the points highlighted by CONAR.
“We received the manifestation calmly and will respond to the body within the established deadline, detailing the measures we have already adopted.
“We believe that the sports betting market in Brazil is still in the process of maturing and that this debate contributes to the evolution of practices in the sector. It was in this spirit that we decided to adopt a new standard for activations in this segment.
“We emphasize that all advertising broadcast by CazéTV complies with Brazilian legislation, Conar guidelines and is carried out exclusively with operators licensed and authorized by the Ministry of Finance.”
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