Milka
Chocolate Milka Alpenmilch
Chocolate bar is 33% more expensive – and then it goes from 100 to 90 grams. The award -winning unwanted of the German Golden Windbeutel.
It is one of those awards that companies preferred not to receive: the “Golden Windbeutel” is a distinction in Germany to “more blatant” lies of the year with regard to products or Ads.
It is attributed by the organization of consumers Foodwatch and this time the unwanted prize goes to Milka. More concretely for chocolate Milka Alpenmilch.
The chocolate was elected the most misleading of the year by 34% of participants. Is that the Chocolate price rose 33%from 1.49 euros to 1.99 euros – and shortly after, each unit was smaller, since Weighed 100 grams and weighed 90 grams.
Accounts made, it was a real increase of 48%highlights Foodwatch. “Barra Milka Alpenmilch is an excellent example of, and that’s exactly why consumers have elected her the most blatant advertising lie of the year,” explains Rebekka Siegmann of Foodwatch.
“Hidden price increases are an increasingly popular strategy of the food industry“, Warns the responsible, quoted in.
Mondelēz, the group where the Milka brand is inserted (among others), has reacted and said that the prices and the costs of cocoa throughout the supply chain had increased significantly. In addition, the company says, the business environment is “more complex and unstable than ever”.
To stay competitive, the company needed to take “Well weighted measures”. The new peso das bars, assures, is indicated on the packaging, and the consumers had been informed online.
However, Foodwatch says that the reduction of quantity was not clearly indicated: “In front, it is written ’90 g ‘in small letters – but often You don’t see that on supermarket shelves because of card tabs. ”
Others awarded
Behind Milka’s chocolate was a salmon Fish Tales Norway smoked, with 21.1% of the votes. This salmon comes from a producer who violates animal welfare; And the origin of salmon cannot be tracked as announced, the foodwatch indicates.
In third place (17.8%) was another chocolate, Menstrument Chocbar, from Innonature. It announces that it has iron, red stretcher and vitamin B6, which “contribute to well-being during menstruation”-but there is no scientific evidence that confirms this thesis about these components.
A Margarine Rama, from Flora Food Group, deserved fourth place; It is announced with “100% natural ingredients”, but has several industrially produced additives and ingredients.
The fifth post went to the iced tea Dirta Glow, yes rapper German Shirin David – who announced his iced tea with an effect glow Visible for “beautiful skin and nails”. Who confirms this?
