It is today one of the main strategic pillars of any company that operates in digital. But few are those that can see the real impact of technology on business – and revenue.
During Cortex Summit 2025, Guillermo Gomez, Flash’s vice president of marketing and sales, spoke about how the company structured its recent growth in three strategic pillars: product strengthening and awarenessdiversification of the Go-to-Market and the intensive use of artificial intelligence as an engine of efficiency and scalability.
The company, which has already captured more than R $ 800 million in investment rounds and focuses on flexible benefits, shared how AI use was essential to climb the public turn and business model.
Free tool
XP Simulator
Learn in 1 minute how much your money can yield
“We are in the age when all this is possible in a smart and addressed way. Without we could not dream about it,” said Gomez.
More scale, less cost
The adoption of artificial intelligence has transformed both the company’s operation and commercial performance. They created multiple AI agents and bet on predictive AI models to develop solutions to increase the commercial force, and get an expansion in the target audience.
“We do more with the same and even less. We get more efficient, from micro to macro, from creating campaigns to agents from AI that already sell for us,” says Gomez.
Continues after advertising
Fold marketing production, optimize current campaigns, and consistently penetrate in B2B public. These were some of the results obtained by the company in recent years with the adoption of solutions.
“Technology has already allowed to double the amount of pieces produced monthly, reducing the creation team’s production time by 33% and cutting Briefings development time by 80% – that over a period of less than three years.
