Data from the Danae survey for Allegro show that over half of Poles (58%) plan to take part in this year’s Black Week1. In particular, these are people who shop online at least twice a month. It’s worth joining the campaign and saving, because Allegro users can choose from among thousands of favorite brands at prices reduced by up to 50 percent!
Black Week is an opportunity to save
Why are Poles so eager to participate in Black Week? Primarily due to the belief that the best promotions are available during the shopping festival – 45 percent say so. buyers. This is the most common saving strategy among Poles. Almost one in five people have specific shopping plans for the duration of the festival and believe that this is a great time to implement them. Many people (35%) simply like this campaign, for every fourth person it is a chance to buy Christmas gifts in advance. In turn, for 23 percent For Poles, participation in Black Week is already an annual tradition and… it would be a pity not to take advantage of it!
How do Poles buy?
There is no denying that the cost of living is high, which translates into purchasing trends. Today, Poles approach shopping in a more thoughtful way. Every second buyer compares prices in different stores and uses coupons and discount codes. Almost 32 percent consumers are participants of loyalty programs such as Allegro Smart!, and 28 percent uses mobile applications. However, we less often use cashbacks, adding products to the cart and waiting for a discount, or buying products in promotional sets – only a dozen or so percent of people do this. Only 15% of people buy online at outlet stores. customers, and 13% subscribe to newsletters. To support buyers in saving, Allegro extends the best deals period! November promotions will start much earlier on the platform.
Don’t wait, join Allegro Smart!
If you are not a smart user yet, it is worth changing that, especially since new users of Allegro Smart! they only gain. You can test the package completely free of charge, taking advantage of up to 6 free deliveries to be used within half a year. If you choose an annual plan with unlimited deliveries and returns, you will pay PLN 39.90, which is PLN 20 less than usual. In November for Allegro Smart users! Special challenges have been prepared for Black Weeks, which will appear in the Smart tab! Coins and Challenges, which also allows you to track the progress of their implementation. This is a great opportunity to easily earn additional savings when shopping on the platform.
Cheaper deliveries and convenient payments
On the occasion of Black Weeks Allegro, the platform is introducing changes that will make it possible to receive parcels cheaper and more conveniently. From November 3 to December 28 this year. delivery prices under Allegro Delivery to collection points and parcel machines will be lower for those who do not use Allegro Smart! and people ordering products worth less than PLN 45. During this time, the cost of delivery from Allegro will be one zloty lower – PLN 9.99 instead of PLN 10.99. Users of the Allegro Pay service will also benefit during the shopping holiday. This way, from November 17 to December 14, the group will have the opportunity to divide payments into 3 0% installments. (APR 0%). In turn, a special offer awaits new Allegro users! New customers will test Smart delivery! right when you place your first order – for free, without the need to register for the program and without a trial period.
Share opportunities and cultural experiences with Allegro
If you are a fan of music or live acting, you will also find plenty of opportunities to participate in such events on Allegro, which will be available on eBilet.pl from the second half of November until Cyber Monday.
As part of Allegro Black Weeks, every user of the Allegro Share program who, from November 24 to December 7, recommends the Allegro offer to friends who decide to make a purchase will receive three times more points than before. Points, in turn, can be exchanged for Allegro coupons. It’s worth sharing opportunities that multiply joy!
Visit the campaign website and check out the best deals today:
[1] The “Shopping Trends” study was carried out by Danae on behalf of Allegro. 1,000 surveys were conducted in the form of online interviews (CAWI). The study was carried out between August 29 and September 5, 2025.
[2] For people who would like to start their adventure with Allegro Smart!, the platform has prepared a special offer. The free trial period includes up to 6 free deliveries to be used within 6 months2, and the annual plan with unlimited deliveries, returns and more benefits now costs PLN 39.90 – PLN 20 less than usual3.
[3] The promotion lasts until January 14, 2026 only for selected users.
[4] The promotion lasts until January 14, 2026, for one billing period only. Lowest price in the last 30 days before discount PLN 59.90.
The material’s partner is Allegro
