News from Great Britain and the USA report declining demand and disappointed expectations when it comes to vegan food. The New York Times made headlines in the summer by saying that meat was back on plates. The reason was that Eleven Madison Park, a well-known vegan restaurant, had meat on the menu again. The British one Guardian was the headline about the “problem with plant-based nutrition” and in the EU there is currently a discussion about wanting to deny meat substitute products the similarity in name to sausage and steak. Underlying all the news is one thing: Vegan food has passed its peak and the hype surrounding it is dying down. This downward trend is evident worldwide. Only a small Gaulish village called Austria is supposed to stay away from the veganism lull.
