Despite losing leadership in revenue, traditional retailer is experiencing the best phase in years, breaking US$ 1 trillion in market value and trying to reposition itself as a technology company
After 13 years as the largest company in the world by sales, Walmart lost its position to Amazon. Jeff Bezos’ company reported US$717 billion in sales in 2025, against Walmart’s US$713 billion, according to data released this Thursday (19).
Amazon’s revenue grew in cloud computing, advertising and other businesses outside of consumer retail. The direct sales segment is Walmart’s strong point, with 90% of sales coming from physical stores and its websites.
At Amazon, even though it represents the majority of revenue, sales of this type represent just over half (US$464 billion), added to more than US$100 billion in advertising and Prime subscriptions and US$129 billion in the Amazon Web Services (AWS) division.
Opportunity with security!
Even with the loss of leadership, Walmart adapted and is in its best phase in years. The company reinvented itself as a technology company by transferring the listing of its shares to Nasdaq.
Walmart’s market value recently surpassed $1 trillion, making it the first traditional retailer to reach that milestone. The expansion occurs both due to a change in public — with middle and upper class consumers turning to Walmart in search of savings — and due to the gain in market share.
