Club from Minas Gerais will start using a new visual identity in a 1-year agreement with the mobility company
This Thursday (April 2, 2026), Uberlândia Esporte Clube signed a naming rights agreement with the mobility company Uber and will use a new identity throughout the 2026 season. The spelling “UberLÂNDIA” will be adopted in official communications and on the Minas Gerais club’s uniforms below the shield.
The institution’s corporate name remains unchanged. The contract defines the exposure of the Uber brand at the training center, at the stadium and in actions aimed at fans. The Uber logo will be displayed on the front of the shirts.
The debut with the new visual identity is scheduled for Saturday (April 4, 2026), in an away match against Abecat-GO, for the debut of Brasileirão Série D. The contract initially runs until the end of 2026, with the possibility of extension. The financial values involved in the negotiation were not disclosed.
“We are very happy to have a great company with us. Having Uber now has everything to do with UberLÂNDIA. May it be a long partnership”, stated the president of the club’s SAF, Fábio Mineiro.
Uber placed the Minas Gerais club symbol as its Instagram cover photo.
