The general sale for the k-pop group’s shows BTS started this Friday (10), at 10 am, and tickets sold out in less than an hour and a half. The presentations are scheduled for the 28th, 30th and 31st of October at the Morumbis Stadium, in São Paulo.
In a press release, the Ticketmaster reported that more than 1.9 million people were present in the ticket sales system during the three days of sale for the three presentations in Brazil.
Furthermore, considering that the average is almost two tickets per person, which is equivalent to more than 48 MorumBIS stadiums completely full.
See BTS’s numbers in Brazil:
Consolidated data from the operation reinforces the public profile: 81% of buyers are female, with a predominance of the age group between 18 and 35 years old, indicating a young and highly engaged audience.
As expected, the state where the presentations take place, with 36%. Then they appear Rio de Janeiro (11%), Minas Gerais (7.9%), Paraná (5.6%) and Santa Catarina (3.8%).
The distribution between cities was also surprising, with emphasis on Fortaleza and Manauswhich are among the 10 with the highest volume of purchases, with 2.36% and 1.6%, respectively.
International interest was also relevant. Although Brazilians represent more than 97% of purchases, the ticket company registered access from fans on all continents throughout the operation. Among the five countries with the highest purchasing volume are United States, Paraguay, Bolivia, Mexico and United Kingdomreinforcing the tour’s global reach and fan engagement.
The access data also shows how the public behaves online, with the computer being the most used device, with 67%, while Android and iOS devices represent 16.5% and 13.3%, respectively. Analysis of the devices reveals that there is still a significant presence of middle-class consumers.
“The numbers reinforce the size of the public’s interest and the level of . We had access records and a demand distributed throughout the country. To meet this volume, we adopted a public flow and more predictability in the operation, reducing queues and crowds, contributing to a safer and more inclusive purchasing process”, says Donovan Ferreti, General Director of Ticketmaster in Brazil.
According to the executive, access to real-time data and prior public visibility were also important differentiators for planning. “For the first time, we were able to monitor consumer behavior throughout the entire journey, which contributes to more efficient decisions and a better experience for the fan”, he adds.
The conversion rate does not reinforce the success of the operation, with only 4% of fans not attending to complete the purchase on each day.
