Clear, a variable income platform from XP Inc. (), launched a modality in which users negotiate contracts whose value depends on the outcome of future events.
Signed with the motto “To perform more, every action counts”, the initiative is based on the diagnosis that variable income investors are not just looking for a brokerage, but a complete set of tools to support their decisions on a day-to-day basis in the market.
In addition to Prediction Markets, it highlights features such as the Global Account, the AIA (Artificial Intelligence Assistant), operations automation, Swing Trade and Day Trade modes, and the platform’s new home broker — a package that the company classifies as an “arsenal” available to those who operate on the Stock Exchange.
Continues after advertising
According to the company, the narrative seeks to connect products, features and improvements to a unique communication, capable of supporting investors in more informed and consistent choices in an increasingly demanding scenario.
Brand evolution after recovery phase
The brand is a new positioning of Clear after the brand’s recovery period and will act as a guiding thread for communication actions throughout the year.
“The campaign reflects the evolution of Clear and how we see our role in the day-to-day life of investors. This movement translates into new tools and technologies that support more informed and consistent decisions, in a variable income market that increasingly demands more preparation and responsibility”, says Lucas Rabechini, director of Trading and Offshore Products at XP Inc.
The strategy is 360°, with activation concentrated in digital media — especially YouTube and social networks —, presence in out-of-home media in strategic regions of São Paulo and actions with influencers from the investment universe.
The first phase is expected to last around two months, with new developments and advertising spin-offs being launched throughout 2026, following the evolution of the platform and the market calendar.
Production and behind the scenes of the campaign
The creation and development of the campaign was carried out by Xip, XP Inc.’s internal agency, while the execution and audiovisual direction were carried out by the production company NO CANDY.
Continues after advertising
Media planning and purchasing were carried out by DPZ, which was responsible for distributing communication across the chosen channels and giving scale to the integrated strategy.
The e serves as an anchor piece for the other actions that will be broadcast in sequence.
Clear is a brand from the XP group specializing in variable income and has more than 800 thousand clients, with operations focused on investors who operate on the Stock Exchange — a public that, according to the company, has been gaining a renewed home broker and a shelf of automated strategies curated by analysts.
Continues after advertising
