The Missão party, a party created by the (Movimento Brasil Livre), reaches 2026 with difficulty maintaining its members, especially outside the state of São Paulo.
The group was never a formal base for Jair Bolsonaro (PL), but supported his election in 2018. After the break with Bolsonarism, the movement increased its focus on its own activism. Today it is also trying to consolidate this project through Missão, a party registered by the TSE (Superior Electoral Court) in 2025.
To form its own base, the movement created the MBL Academy, an online course, which charges R$914 to train activists. In it, the movement teaches its ideology and modes of political action, mainly on social media, based on what it calls the Mamãe Falei method.
The name refers to , former state deputy for São Paulo, who became known on YouTube with videos of political clashes.
Interlocutors from the left heard by the Sheetespecially politicians with a strong influence on younger voters, say that the MBL’s training structure is efficient. They claim that other political groups seek to build similar models.
Despite the digital structure, MBL lives with successive internal ruptures. The logic is always the same: the association invests in a new leadership, it grows, contests elections, wins a position and then breaks with the national leadership, often amid public fights on the internet and legal disputes.
The history of ruptures includes João Bettega (PL), councilor in Curitiba; Sandro Filho (PP), councilor in Salvador; Gabriel Costenaro (New), deputy councilor in Rio de Janeiro; and Matheus Faustino (), councilor in Natal.
In São Paulo, similar cases involved councilors Rubinho Nunes (União) and Lucas Pavanato (PL). After the conflicts with the leadership, everyone became part of the list of former allies that Mission leaders usually classify as traitors.
One of the most emblematic cases was the break with Fernando Holiday, who today provides political consultancy to Pavanato. Holiday is one of the oldest names in the group and was the first to run in an election for council with the support of the MBL. He left the movement in 2021, according to him, due to ideological differences.
“Renan imposed a family business logic on Missão: He is in charge, and anyone who challenges this authority ends up eliminated from the movement. Then, they create narratives to disqualify these people”, says Holiday.
Questioned by the report about these desertions, Arthur do Val, national leader of the party, stated that keeping leaders aligned is a common challenge for all parties. According to him, the difference is that Missão prioritizes ideological coherence and does not accept cadres moving away from the party program after receiving political investment.
“When the movement invests in a person without projection, offers training, visibility and resources, and then they abandon the project in favor of an individual path, this can be seen as betrayal”, says Arthur do Val.
the party’s presidential pre-candidate, has already publicly defended the adoption of contracts with members before the party invests in their candidacies.
Under the proposal, there would be fines that could reach R$100,000 in case of non-compliance with pre-established agreements, in addition to the possibility of the party having control of influencers’ profiles on social media.
Arthur says that the measure is fundamental. “A legal contract is a way of inhibiting this type of rupture and making it clearer when there is a breach of commitment. It doesn’t solve everything, but it works as a filter for those who decide to enter the project,” he says.
MBL national leaders say that former allies who break with the group are traitors. He usually calls them “Valdemar’s young people”, in reference to Valdemar Costa Neto, national president of the PL. The expression refers to the frequent fate of these dissidents, who, after the break, end up getting closer to the Bolsonarist base.
