Everyone talks about the ORF, just “News” has taken on the event that rocked the media industry this week. For the company’s 50th anniversary, publisher Christian W. Mucha is once again pulling out all the stops with a party in the Natural History Museum. Then the eternal provocateur wants to calm down – for real this time. Claimed “News”. Too bad. Because impressed with his musical talent the editor of the “Extra duty” as much as with his castle and his word acrobatics. The “Extra service” is that leading industry magazine with rankings and industry analyses, the musical talent exhausted itself in this media farewell to the realization that that every sales conversation must be planned meticulously, but the Word acrobatics left nothing to be desired. It was also about the question: You have hidden your wealth. Why?