The average value of parking has increased annually since 2022. Meanwhile, the flow of cars in these establishments has fallen. The movement follows the difficulty faced by administrators in returning to the number of visitors recorded in the pre-pandemic period.
Exclusive data collected by the mobility company Veloe, from the Elopar holding, shows that the average ticket in shopping centers jumped from R$13.34 in 2022 to R$18.21 in 2025, a growth of 36.5%. On the other hand, relative frequency fell by almost 21% in the same period.
Price increase in shopping center parking lots
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| Again | Average ticket (R$) | Variation in relation to the previous year (%) |
| 2022 | 13,34 | – |
| 2023 | 14,96 | 12% |
| 2024 | 16,35 | 9% |
| 2025 | 18,21 | +11% |
The relative frequency calculation considers the number of passages in shopping malls divided by the number of Veloe customers. In 2022, it was 1.148 and, in 2025, 0.908. When the number is less than 1, it means that not all customers of the company that provides automatic payment tags went to the mall by car during the year.
“In fact, the frequency with which our customers used to use the parking lot has been falling. It is very incipient, but there is a reduction in the frequency of shopping mall users”, points out the head of operations, data and technology at Veloe, Alexandre Fontes. The company is present in 500 of the approximately 660 shopping malls in Brazil.
For him, some hypotheses can explain the reduction in the number of cars accessing shopping center parking, such as the increase in parking competition with the use of transport applications. The price increase itself can lead consumers to look for alternatives to parking.
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Fontes considers, however, that these theses do not explain a broader scenario: not only parking, but the general flow of visitors to shopping centers has found it difficult to recover pre-pandemic numbers.
Reduction of relative frequency
| Again | Relative frequency | Variation in relation to the previous year (%) |
| 2022 | 1,1477 | – |
| 2023 | 1,0785 | – 6,03% |
| 2024 | 0,9465 | – 12,24% |
| 2025 | 0,9081 | – 4,06% |
*Relative frequency considers the number of passages in shopping malls divided by the number of Veloe customers
Data from the Brazilian Association of Shopping Centers (Abrasce) show that the average monthly visits in 2025 was 471 million, compared to 502 million in 2019. The 2025 number even represents a drop compared to 2024 after years of gradual recovery.
Some experts attribute the difficulty for shopping malls to resume their previous flow to the increase in leisure alternatives at home and the expansion of digital commerce.
Rodrigo Abdud, head of real estate at Pátria, refutes the view that the advancement of e-commerce would structurally reduce the relevance of shopping centers. In the executive’s assessment, physical retail began to play a complementary role within digital logistics.
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He also explains that parking lots have found alternatives to restore pressure on revenue in recent years. For Abdud, operators have found alternatives to increase monetization, such as expanding valet areas and offering added services that increase the average ticket.
Another movement observed by the sector involves the use of parking areas as operational support for retailers. “If the traffic in the parking lot eventually decreases, I can sublease areas to serve as additional storage for the stores,” he explained.
According to Veloe data, there has not been a significant change in the visitor profile in recent years. The average length of stay remained stable throughout the period, fluctuating from around 117 minutes in 2022 to 115 in 2025. When going to the mall, consumers continue to dedicate practically the same time to the experience.
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Today, almost 90% of Veloe’s revenue comes from the use of tags on highways, while 10% is concentrated in parking lots — practically all of it in shopping centers.
